Hi! We’re Alooki.
Problem solvers by nature, we got our start tackling the challenges faced by our community’s recycling program. Like a lot of start-ups, we then realize we had something on our hands that would appeal to a wide range of industries.
So we got to it! We love thinking big, and we combined the best of IoT, Artificial Intelligence, and Gamification to develop our Passive Diversion Measurement System.
We capture data using AI-powered machine learning software and advanced video-based pattern recognition algorithms, We then apply our smart technology solutions to monitor, manage, and constantly improve our customers’ everyday processes.
Highly adaptable and built-to-last, our solutions can be put to work in any industry – if you can see it, Alooki can help.
Meet our team.
Our seasoned management team brings a history and track record of success in scaling tech companies from fledgling start-ups to achieving their full potential.
Ed Brenton: CEO
As a senior management executive, Ed has extensive leadership experience in IT, sales and financial management.
He’s been instrumental in transforming businesses and providing cutting-edge technology solutions that help companies achieve their goals. Ed excels as a facilitator and builder of high performing teams, skilled at delivering technological solutions, particularly during times of rapid change. Before moving into business management, Ed spent 18 years in senior leadership positions in retail and manufacturing, including six years as the executive vice-president of a $350M business.
Kevin Duggan: CVO
Kevin is a seasoned entrepreneur with over 30 years of experience in the IT industry was co-founder of Plato Consulting (1998) and Camouflage Software (2008).
As CEO of Camouflage, Kevin was the visionary that helped conceptualize the groundbreaking enterprise security concept of data masking. With Plato he was instrumental in growing the consulting business through contracts with large international organizations.
Steve Pomroy: CTO
Steve is an entrepreneur and senior technology leader with over 20 years of experience in IT.
With a passion for leveraging technology to solve customer problems, he helps align business goals with market needs to drive business value. Having held numerous roles throughout his career from developer/architect through to product management and CTO, Steve is well versed in the technology fundamentals required to launch and grow successful technology businesses.
Danny Penton: Board Member & Strategic Advisor
Danny is a senior financial and strategic executive with 25 years experience spanning the financial services, information technology and software industries. Danny serves on Alooki’s board and serves as a strategic advisor.
Danny started his career in professional services with Deloitte. He then served in senior financial roles with Appleby, a leading offshore legal and fiduciary firm in Bermuda. Upon his return to Canada he was CFO for two successful technology exits, Plato Consulting (sold to KMPG in 2013) and Camouflage Software (sold to Imperva in 2016).
He currently is Chief Operating Officer with Bluedrop ISM, a leading workforce training delivery and credential management provider.
